Main Stage
Leveraging AI to Solve the Addressability GapĀ
Tuesday, January 23, 2024, 10:00 AM - 10:20 AM
Over 50% of consumers are now invisible online, thanks to the deprecating third-party cookie. This huge addressability gap is growing and poses a threat to digital advertising performance. The next evolution of digital marketing needs to solve this - and the answer lies in AI.
Join Konrad Feldman, Chief Executive Officer at Quantcast, as he shares how the powerful discerning force of AI can help sort and decipher the vast wealth of data online to spot audience signals. Learn how to surface the detailed consumer trends and behaviors your brand needs to tap into to nurture your marketing funnel for the upcoming year and beyond.